Fixing the bAIs.
Using AI to fix AI itself. We turned the tables on AI using its image generating tools. We created a huge databank of inclusive and diverse images of women in various professions. We removed gender from their metadata and added this powerful database to our website, fixingthebias.com, which disseminating these images to open datasets used to train AI. Crafting over 80,000 images, we injected diversity directly into AI's veins and started teaching AI that all professionals can be women, too.
Fixing the bAIs didn't just address the problem, but created a lasting solution. Amongst other results The campaign contributed to passing of first regulation on Artificial Intelligence, the EU's AI Act, which deems bias in datasets unacceptable, adopted by 52 countries at the EU parliament.
Awards
GERETY Awards
Silver- Innovation
Silver - Communication
Silver – Work for Good
CRESTA Awards
Gold - The Future
Gold - Digital Craft
Gold - Social Impact
Silver - The #OMG Award
Bronze - Digital Design
Bronze - Creative Technology
Shortlist - The 'Wish We’d Thought Of That' Award
Silver- Innovation
Silver - Communication
Silver – Work for Good
CRESTA Awards
Gold - The Future
Gold - Digital Craft
Gold - Social Impact
Silver - The #OMG Award
Bronze - Digital Design
Bronze - Creative Technology
Shortlist - The 'Wish We’d Thought Of That' Award
LIA Awards
Shortlist - Corporate Purpose/Social Responsibility
Shortlist - Corporate Purpose/Social Responsibility
LOERIES
BRONZE - Use of AI
EPICA
BRONZE - Creative use of A.I.
DUBAI LYNX
Gold: Direct – Data Strategy
Bronze: Direct – Breakthrough on a Budget
